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How it All Started
I am Vividha Yadav, an Apparel and Textile designer whose work lives at the intersection of craft, movement, and storytelling.
My foundation in design was shaped by two of India's most prestigious institutions—the National Institute of Design and the National Institute of Fashion Technology. But my real education began long before, growing up as the daughter of parents who served in the Indian Armed Forces. Moving across the country exposed me to India's extraordinary tapestry of cultures, traditions, and craft communities. What captivated me most was the craftsmanship—vibrant, purposeful designs rooted in grassroots ingenuity that serve both function and beauty.
My career has been anything but linear. I've worn many hats: merchandiser, production designer, senior designer, and art collector. Each role taught me something essential about the design ecosystem—from the realities of export markets to the intimate relationship between maker and material. It was during my time at the National Institute of Design that my perspective crystallized. There, I spent months embedded in the craft clusters of Gujarat and Rajasthan, learning directly from artisans. Those experiences revealed the profound power of simple, well-considered design and helped me find my voice as a designer rooted in culture, people, and community.
My philosophy centers on movement—both literal and metaphorical. As a movement practitioner trained in contemporary dance and Argentine tango, I've discovered that movement teaches us about connection. The way bodies communicate in space mirrors how objects, textiles, and designs relate to one another. This understanding flows through all my work, whether I'm developing textile patterns, curating art, or choreographing movement.
I believe a designer must create and find inspiration from within, then extend that energy to like-minded collaborators and communities.
Today, my practice explores the convergence of movement and design. I'm drawn to projects that are bold, impactful, and unforgettable—work that doesn't just sit on the surface but resonates deeply with those who encounter it.
I remain deeply grateful for this journey and the teachers—both formal and informal—who have shaped my understanding of what it means to be a responsible designer in today's world.
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